To do this, you can manually add all entries to a spreadsheet and use the random function to generate a winner. If you want to host an Instagram giveaway, it's important to have a fair and objective process in place to select a winner. Be sure to use a strong image for the post itself and include a clear call-to-action in your caption to encourage as many entries as possible. Step #4: Promote Your Instagram Giveawayįor example, if you’re on Instagram, announce your contest through a grid post, story, and Reel - take advantage of all avenues. These details may seem a little boring, but transparency is key for a successful giveaway. Is there an age limit? If your contest is only open to ages 18 and above, note that. Will your contest be open to certain countries? How long will the contest run for? Specify closing dates and don’t forget to include timezones. You’ll also need to cover some of the admin details, such as: You might also want to specify that entrants must tag 3-5 friends to be eligible. This will all depend on your goals (see Step #1).įor example, if your top goal is to attract new followers, you'll want to make sure that following your account is part of the entry requirements. Once you've got your eye on the prize, you'll need to define how someone can enter your giveaway. When you have a few ideas lined up, test them out! Ask a few of your community members if they'd be excited by the opportunity to win the prize, and whether they'd be motivated enough to like, tag friends in, or share the post. Whether it’s a product, service, or experience, you’ll want to choose a prize that’s enticing to both your existing and target audience. Make sure the prize is relevant and fits your audience’s needs. Next up, it’s important to consider exactly what you’ll be giving away - a compelling prize that elicits excitement and motivates users to enter is the name of the game. Step #2: Decide on an Instagram Giveaway Prize Having a crystal clear vision of your goals will help fine-tune your strategy and keep your campaign on track. The best and most successful Instagram contests are intentional and well thought out, with a clear underlying goal.ĭo you want to grow your following? Give back to your community? Promote a product? Boost brand awareness? Raise awareness of a social issue? Increase engagement? Show affinity with another brand? The first step towards running a successful Instagram contest is to understand what you want to achieve. Instagram giveaways may seem straightforward, but there's a huge difference between a good giveaway and a great one.Ī great Instagram giveaway will support your overarching marketing goals, tap into your target audience, and support your brand values. How to Do a Giveaway on Instagram: A Step-by-step Guide
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